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JOB DESCRIPTION:

Summary of Job Scope and Expectations: 
The Senior Brand Manager is responsible for developing brand positioning and executing marketing plans for multiple restaurant concepts. The Senior Brand Manager leads guest research to drive consumer insights based decision making and strategies. This position leads delivery of break-through communications based on a deep understanding of the target guest, market trends, product benefits, category and competitive insights, and advertising platform understandings.  The  Senior Brand Manager contributes to the development of the Panda brand strategy inclusive of our consumer target, brand personality and positioning, demonstrating a passion for the brand.  

Essential Functions: 
The essential functions in this job description are not all-inclusive of this job’s duties and responsibilities. Reliable and dependable attendance is required.

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Descriptions:
•    Partners with Marketing leadership to identify and lead major brand building promotions, four to five annually, ensuring they are aligned with Panda vision and brand strategy inclusive of our guest target and brand personality and positioning and incorporate prior promotional learnings.
•    Leads and executes promotions with external creative agencies that are consistent with brand positioning and drive sales and transactions. Ensures brand positioning and guest target are at the heart of all marketing communication activities.
•    Manages post-launch communication recaps to determine impact on the concept’s revenues, profitability, product mix, and performance of marketing campaigns. Leads  qualitative and quantitative learnings to refine our understanding of the guest and to optimize promotional messaging and brand claims.
•    Prepares, presents and sells-in aspects of the promotion plan to Senior Marketing Leadership as well as cross-functional partners and Operators
•    Advises senior leaders and leads the development of promotions by assessing market trends, competitor insights, and brand learnings, making data-based recommendations to senior management.
•    Monitors and ensures consistent brand positioning related to quality and guest experience
•    Manages and develops a team of Brand marketing managers and professionals to provide expertise in support of developing campaign promotions. Leads cross-functional team of marketing professional to provide communications planning expertise. 
•    Acts as a brand steward and models the way for others on the Brand team

•    If hired, must provide proof of full vaccination on your start date, unless prohibited by federal, state, or local law.  Full vaccination means two weeks or more have passed after receiving the second dose in a two-dose series, or more than two weeks after receiving a single-dose vaccine.  Examples of proof of full vaccination include an original, photocopied, or digital completed vaccination card which includes your name, type of vaccine provided, and date last dose administered.

 

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